Facebook Provides New Ad Copy Tips to Help Maximize Performance
Facebook has provided some new ad tips to help businesses maximize their holiday campaigns.
Yes, there are quite a few distractions around at the moment, but it is also worth noting that Christmas is only 47 days away, and that means that you need to get moving on your holiday marketing campaigns, and mapping out your upcoming efforts.
And for many, that will involve ads on Facebook and Instagram, where you can maximize your reach, and boost brand awareness.
To help with this, Facebook has shared some new ad copy tips, and even a formula you can use to build your ads, which will help in guiding your process to build your Facebook ads.
1. Give your brand a voice
Facebook suggests that marketers look to personify their brand, and tailor their brand voice to align with both their business purpose and their target audience.
Many brands have seen success on social by adopting a specific persona, and Facebook suggests that this could be key, as well as ensuring consistency in your tone.
2. Position your products
Facebook notes that visual elements are also critical on both Facebook and Instagram, and presenting your offerings up front is an important part of the process.
"Put your products front and center so your audience knows what you’re advertising and why. You can also state your brand message so customers start to associate it with your products."
Facebook has previously advised that putting your brand messaging within the first seconds of a video ad is key to building effective association.
3. Say it with words
What makes your products unique from others, and what benefits will your customers get?
These are key questions that Facebook suggests advertisers look to respond to within their copy, in order to underline your key brand and product messaging, and bring focus to these important, decision-influencing elements.
4. Create branded packaging
Facebook also notes that your brand packaging, including branding, is important.
"This can help enhance customer experience and make the package seem like a gift, especially during the holiday season. Personalized touches can be as simple as adding a handwritten note or anything that shows how you care about your customers."
These small additions, along with a professional logo and uniform color palette, can add an extra level of professionalism to your business, and related promotions.